YouTube has served as an entertainment platform for many years, where people watch and stream their favorite content, reaching a global audience.
With over 2 billion active users and 13 billion monthly visits, YouTube has secured its place as the world’s second-most visited website, transcending its role as a mere entertainment platform.
Entrepreneurs and marketers have recognized the potential of the platform for marketing purposes. Given the massive audience on YouTube, its marketing potential cannot be overlooked.
With a user base of 2 billion, even a small amount of content on your YouTube channel can reach a significant population when employing the right SEO practices.
Did you know that you can link the content on your website to a YouTube video, causing the video to appear in Google search results? This seamless strategy enhances brand promotion.
Video content has the power to convey a million words in a single scene. Therefore, you can create engaging YouTube videos to evoke emotions and bring your business to life.
Why not entertain the audience while promoting your product or service by leveraging YouTube SEO and marketing strategies?
Let’s now explore how to create a YouTube channel and effectively promote it to increase views.
Comprehend your audience
Elevating your brand’s sales and expanding your reach requires content that is creative, engaging, and tailored to your audience’s preferences. Therefore, before employing any YouTube SEO tools or delving into Affiliate Marketing, it’s crucial to understand what your audience expects from you!
There are various ways to identify which videos can garner significant traction on the YouTube platform. One approach is to experiment independently (regularly check YouTube Analytics after uploading videos), while the second involves research—analyze views and engagement on your competitors’ videos.
Adhere to Your Niche– Stay Active in the Community
Selecting a YouTube niche aligned with current trends is just as crucial as employing effective SEO strategies. Analyze your competitors’ channels, scrutinize the content, and gauge engagement within a niche to shape your own. A YouTube channel that covers random topics risks dividing its audience, leading to potential failure.
Pro Tip: Engage by leaving valuable insights and comments on channels within the same niche, enhancing your visibility within that specific audience.
Leveraging the playlist feature in the YouTube dashboard enables you to categorize different topics within a niche. This ensures that your content is more organized for new traffic, ultimately boosting the audience within that niche.
Develop High-Quality Videos
Blurry videos and distorted audio can be off-putting for most users. In this era of technological transformation, content creators are expected to deliver more engaging and high-quality material.
Professional content with sharp visuals, excellent color quality, clear voiceovers or music, and skillful editing can go a long way.
Here are some tools you can utilize to create high-quality videos:
- PROMO: Create videos for any business type in just a few clicks. Promo also provides free stock images and videos to choose from, elevating your social media video presence to the next level.
- ANIMOTO: This drag-and-drop video editor and maker can save you a significant amount of time by assisting in the creation of your product and service videos.
Engaging Meta Data, Tags, and Description
There’s no denying that YouTube ranking algorithms undergo constant changes, making video ranking a challenging task. Here are some crucial factors that undoubtedly contribute to improved YouTube SEO practices:
- Include all targeted keywords in the video description box, but avoid overstuffing them. Keeping it to around 15 keywords is considered ideal.
- Incorporate the keywords into the video itself. This will assist YouTube in better understanding your niche.
- Utilizing categories and keywords in the description is one method to enhance your ranking within a specific niche.
Follow the Guidelines
Adhering to the guidelines of any platform where you aim to promote your business or product enhances the credibility of your content. Violations leading to a channel ban can harm your brand and reputation.
YouTube’s authorities actively remove content and channels that violate the platform’s guidelines and policies. In 2021, YouTube’s automated content flagging algorithm removed over 6 million videos.
Video Visibility on Google Search
Are you aware that you can boost the visibility of your YouTube videos on the number 1 search engine, Google?
If you have a brand or business website where you publish engaging and informative blogs, you can consistently create backlinks to connect your content with your YouTube videos. Eventually, the Google search results for that particular keyword will display your video to users.
Thumbnail
One of the most effective strategies to capture users’ attention is to create a customized thumbnail based on the niche, video subject, and category using any proficient image editing software.
The title and thumbnail of the video should be relevant and serve as a boost for the video to rank. While YouTube automatically selects a thumbnail for your video, the image may sometimes be blurry or unclear and might not effectively represent the subject. Therefore, it is advisable to design a custom thumbnail. You can either create a template to follow for each video, or generate a unique one from scratch.
We recommend using Canva to craft personalized thumbnails for your videos. Canva offers a plethora of built-in templates, stickers, text designs, and themes in the YouTube thumbnail category, saving you a significant amount of time.
Experiment with Keywords
YouTube can become your top marketing strategy to promote your brand or service, but only if integrated with SEO. YouTube SEO plays a significant role in increasing the reach and engagement of your content, especially if you’re creating how-to and educational videos about the product you’re selling.
Incorporating relevant keywords in titles, tags, and descriptions and using them in the video enhances the chances that the video will be ranked high. You can employ various techniques or keyword research tools to experiment with keywords.
KWFinder: A user-friendly tool to discover ranking keywords with less competition and higher chances of trending.
SEMRUSH: One of the best tools to help find keywords for social media campaigns, content marketing, and capturing organic traffic.
Be Interactive
Capturing the audience’s attention and then keeping them engaged in your content is no easy task! You can make them view your content once, but meaningful interaction and engagement can keep them involved for a longer duration. Consistently connect with your audience through comments, contests, Question and Answer videos, and live streaming sessions.
Partner with Brands
Every individual or brand has a following. Here’s the kicker: you can always collaborate with other creators or brands to convert their following into yours. This is one of the best advertising strategies that even the biggest YouTube stars use to promote their content and grow consistently.
But how can you do it? The initial step in collaborating with a brand or creator is to find the right one – you cannot collaborate with a brand that is poles apart from your niche! Ensure to find a relevant brand in your niche.
Have a playlist or series
Audiences appreciate consistent content, whether you’re managing a Vlog series or a brand channel. Even when creating informative and how-to videos to promote your business or band, consider generating a series of related topics to publish.
Furthermore, to better organize the content, creating a playlist is the optimal choice! This is because the more videos you produce, the more challenging it becomes for users to navigate through the channel.
Usage Social Media Accounts to Promote the Channel
Utilizing social media platforms like Facebook, Twitter, and Instagram can contribute to the growth of your YouTube channel. Regularly posting a call-to-action on your social media accounts whenever a new video is uploaded to your YouTube channel is a helpful strategy. Additionally, sharing the video on social media platforms with a preview can generate interest.
Creating snippets for your social media platforms to share informative content and including links to the corresponding YouTube video is also effective. TikTok, in particular, is a significant platform where you can upload a 15-second version of your YouTube video and incorporate a call-to-action to encourage people to view your content.
Holiday can be a Game Savior.
In the busy pace of life, people are often caught up in a race, leaving little time to watch YouTube videos, especially on weekdays. However, the scenario can be different during holidays. During weekends and holidays, individuals tend to browse brand pages, engage with social media posts, and watch YouTube content more actively.
Moreover, people are more inclined to make purchases during the holiday season, driven by the emotions associated with gift-giving to friends and family. This presents an opportune time to promote your business or product. Consider organizing giveaways and crafting marketing videos tailored for the holiday season to extend your reach even further.
Guarantee to be evergreen
The pace of change is rapid, and no trend remains relevant for an extended period. It’s essential to acknowledge and embrace this reality promptly. Creating outdated videos and consistently sticking to the same style or topics won’t lead you anywhere.
To carve your niche in the trending space, opt for evergreen topics or timeless content that your audience can enjoy for years to come. Consider creating how-to guides, tools, resource lists, and educational content to ensure enduring relevance.
Conclusion
Over the years, YouTube videos have evolved from mere entertainment to a potent marketing strategy. Businesses and brands can effectively leverage YouTube SEO to captivate the audience, garner more views, and amass a larger following.
